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WELCOME TO XOBEAUTY Cosmetics

xoBeauty is a cruelty free cosmetic brand located in New Zealand. Come find your new favourite makeup, makeup accessories, tan and skincare based products. Create a store account and start earning rewards for each purchase! Created in 2013 by Shaaanxo and her team!

ENJOY 15% OFF 1ST ORDER - SIGN UP BELOW

I am so happy to see you here!

I have created xoBeauty to
share my love of makeup, skincare and beauty with you all. I can't wait
to see you using xoBeauty products! Make sure to tag us @xobeautyshop
#xobeauty so we can see your pretty faces!

If you are a new customer you can sign up below for an exclusive 15% OFF your first order. Happy shopping!

Sign up for exclusive offers

If your a new customer you will get 15% off your first order! Returning Customers get access to exclusive offers

Trusted by Over 80,000+ Customers Worldwide!

Empowering Colour Cosmetics For Confidence

Unleash your confidence with our cosmetics. From bold lipsticks to vibrant eyeshadow palettes, volumizing mascaras, radiant blushes, and more—our high-performance formulas are designed to enhance your beauty and make you feel unstoppable. Elevate your look, own your power, and express yourself with every swipe, blend, and stroke. Beauty that fuels confidence starts here.

CHECKOUT COSMETICS HERE

NEW IN STORE

See all the latest xoBeauty items

Lash Boost Tubing Mascara

Long Wear • Smudge Proof • Prostaglandin Free • Hormone Free • Flake Proof • Water Resistant • Vegan • Volumising • Length Building • Nourishing • Easy Removal • Intense Volume

Lash Boost Tubing Mascara—a game-changer for your lashes! This mascara goes beyond the basics with its advanced tubing formula that lengthens and defines each lash. Infused with a growth serum, it not only enhances your natural lashes but also nurtures them for long-term health. Plus, it’s flake-free, smudge-proof, and offers long-lasting wear, ensuring your lashes stay flawless from morning till midnight.

SHOP MASCARA HERE

VIRAL LASH ENHANCING SERUM

Paraben Free • Cruelty Free • Prostaglandin Free • Hormone Free • Fragrance Free • Oil Free • Vegan

Longer, Stronger and thicker lashes in 6-8 weeks. Conditioning lash serum to support lash growth, strength and volume.

GET THE RESULTS YOU WANT WITHIN WEEKS. ADD TO PART OF YOUR DAILY ROUTINE!

SHOP LASH SERUM HERE

Makeup Take Off Mitt Set - Just add water!

This high quality makeup remover is ULTRA ABSORBENT, SUPER SOFT FEELING, REUSABLE AND CRUELTY FREE. The Rapid Makeup Take Off Mitt Set allows you to remove your makeup effortlessly (heavy or light makeup application) by simply using our mitt with water. The Rapid Makeup Take Off Mitt Set, perfect for any skin type!

REMOVE MAKEUP EFFORTLESSLY TODAY! WASH AND RESUSE!

SHOP MAKEUP TAKEOFF MITT HERE

SHOP VIA COLLECTION

Italian Handmade Makeup Brushes
Italian Handmade Makeup Brushes
Lash Growth Serum
Lash Growth Serum
False Lashes
False Lashes
Makeup
Makeup
Skincare
Skincare
Accessories
Accessories

TRENDING ITEMS

Check out our xoBeauty MUST HAVES!

  • BEAUTY WITH A SMILE

    xoBeauty was created in 2013 by Shaaanxo to offer cruelty free beauty essentials at an affordable price! Be proud supporting cruelty free!

  • REWARD SYSTEM

    We offer a range of rewards for customers that create an in store account. It's free to create, start collecting now!

  • SECURED PAYMENTS ACCEPTED

    We accept most major credit cards, Paypal and Afterpay!

BEAUTY CAPTURED TO SEIZE THE DAY
BEAUTY CAPTURED TO SEIZE THE DAY
BEAUTY CAPTURED TO SEIZE THE DAY
BEAUTY CAPTURED TO SEIZE THE DAY

STUNNING RANGE OF LUXURIOUS STRIP LASHES

Handmade • Cruelty Free • Reusable

Our luxurious range of hand made lashes are perfect for any day of the week or any special occasion. We have a range of styles that allow you to create a full dramatic look or a natural everyday look.

GET THE RESULTS YOU WANT INSTANTLY!

SHOP LASH RANGE HERE

Stay In Place - Strong, Fast Hair Hold

Vegan • Cruelty Free • Doesn't Dry Hard or Crusty • Travel Friendly• Helps Control Baby Hairs • No Nasty Smell • Dries Without Making Hair Oily

Introducing the xoBeauty Stay In Place Stick! This travel friendly, vegan and cruelty free companion is perfect for controlling flyaway hairs and setting brows in place!  You will love the product as it holds your hair & brows in place without a oily or crusty feeling. Our formula has a natural finish with a strong hold! Perfect for all hair types! 

Directions: Apply a light amount of product to the applicator and run it across your hair or eyebrows.

Product in Hair Finish - Invisible

SHOP STAY IN PLACE HERE

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If your a new customer you will get 15% off your first order! Returning Customers get access to exclusive offers